Founder & Software Engineer
Lemonade SRS
Jan 2018 - Dec 2019
A B2B SaaS platform for small rental businesses.
Lemonade Sub Rental System, pivoted from Lemonade London. Took from concept through to beta launch. Built strong empathy for users through iterative discovery & developed market fit. Determined product roadmap. Hired & led UX, UI & engineering team. Led estimation & prioritisation of features using agile.
Impact.
Quote 83% faster
SRS allowed suppliers to quote their customers on average 83% faster.
Resolve 75% quicker
SRS enabled searchers to resolve equipment shortages 75% quicker.
Save £5,000 annually
SRS enabled customers to cut their ops cost by on average £5,000 annually. *After cost of 1yr SRS annual subscription.
Experience.
Conducted market research & interviewed customers.
Hired a small UX/UI & engineering team.
Developed user stories & detailed acceptance criteria.
Wireframed & conducted user feedback handling/functional demos with early adopters.
Led SPA architecture planning. Utilised a Vue.js frontend & a Node.js & MongoDB backend.
Implemented agile & Jira in the team. Led backlog estimation & prioritisation working closely with the engineering team.
Mentored by Chris Branson, founder of the largest product in the rental SaaS market (2200+ customers).
Led the delivery of a RESTful API integration with a leading rental SaaS vendor.
Undertook cash flow forecasting to carefully manage investment, budget fixed costs & payroll.
